personality

personality per‧son‧al‧i‧ty [ˌpɜːsəˈnælti ǁ ˌpɜːr-] noun personalities PLURALFORM
1. [countable] LAW an organization that from a legal point of view is separate from the people who own it or manage it:

• A company has a separate legal personality, and its members are not liable for its debts.

2. [countable, uncountable] MARKETING a product's personality is the qualities that people think it has, considered as a whole:

• Gasoline has always been a tough sell, without much product personality.

* * *

personality UK US /ˌpɜːsənˈæləti/ noun (personalities)
[C or U] HR the type of person you are, which is shown by the way you behave, feel, and think: »

He has a dynamic personality, makes excellent decisions, and is a true leader.

»

The real issue is about personality clashes with management.

[U] LAW the quality an organization has when it is seen as being legally separate from its owners: »

In England and Wales, a partnership does not have separate legal personality.

[C or U] MARKETING the set of qualities that make a product interesting, attractive, etc.: »

A corporate personality can become a tangible asset.

»

Product personality is determined by how a product looks and how it is perceived

See also BRAND PERSONALITY(Cf. brand personality)

Financial and business terms. 2012.

Synonyms:

Look at other dictionaries:

  • Personality — • It is proposed in this article to give an account: (1) of the physical constituents of personality in accordance with the scholastic theory; (2) of concepts of personality that conflict with the theory; (3) of abnormalities of consciousness… …   Catholic encyclopedia

  • Personality — is the particular combination of emotional, attitudinal, and behavioral response patterns of an individual. Contents 1 Psychology 2 Sociology 3 Literature 4 Media …   Wikipedia

  • personality — per·son·al·i·ty n pl ties 1: the quality, state, or fact of being a person the corporation has legal personality 2: the totality of an individual s behavioral and emotional characteristics a personality disorder Merriam Webster’s Dictionary of… …   Law dictionary

  • Personality — Per son*al i*ty, n.; pl. {Personalities}. [Cf. F. personnalit[ e]. Cf. {Personality}.] 1. That which constitutes distinction of person; the externally evident aspects of the character or behavior of a person; individuality. [1913 Webster +PJC]… …   The Collaborative International Dictionary of English

  • personality — late 14c., quality or fact of being a person, from M.L. personalitatem (nom. personalitas), from L. personalis (see PERSONAL (Cf. personal)). Sense of a distinctive character is first recorded 1795, from Fr. personnalité. Personality is the… …   Etymology dictionary

  • personality — character, individuality, temperament, *disposition, temper, complexion …   New Dictionary of Synonyms

  • personality — ► NOUN (pl. personalities) 1) the characteristics or qualities that form an individual s character. 2) qualities that make someone interesting or popular. 3) a celebrity …   English terms dictionary

  • personality — [pʉr΄sə nal′ə tē] n. pl. personalities [ME personalite < LL personalitas < personalis, personal] 1. the quality or fact of being a person 2. the quality or fact of being a particular person; personal identity; individuality 3. a) habitual… …   English World dictionary

  • personality — /perr seuh nal i tee/, n., pl. personalities. 1. the visible aspect of one s character as it impresses others: He has a pleasing personality. 2. a person as an embodiment of a collection of qualities: He is a curious personality. 3. Psychol. a.… …   Universalium

  • personality — One of several concepts used by social scientists to refer to the individual (others include self and identity ). The concept has its origins in the Latin word persona (meaning ‘mask’), and refers to the set of more or less stable characteristics …   Dictionary of sociology

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